In a groundbreaking partnership between McFarlane Toys and the Ultimate Fighting Championship (UFC), fans of the popular mixed martial arts organization will soon have the opportunity to own detailed collectible figures celebrating their favorite UFC athletes. The announcement, made in Las Vegas and Tempe, Arizona on May 15, 2024, has set the stage for an exciting collaboration that merges the worlds of physical and digital collectibles.
The new licensing agreement, facilitated by UFC’s licensing partner, IMG, aims to bring to life a series of 6-inch figures that intricately depict the most iconic moments and athletes in UFC history. These carefully crafted figures will cater to both traditional collectors, who prefer physical items, and tech-savvy enthusiasts, who can enjoy the digital versions of the collectibles.
Todd McFarlane, the visionary Founder and CEO of McFarlane Toys, shared his enthusiasm for this new venture, highlighting UFC’s global appeal and the opportunity to capture its dynamic energy through collectible figures. “UFC has established itself as a powerhouse in the sports world, captivating millions of fans worldwide with its adrenaline-pumping events,” McFarlane remarked. “Crafting authentic and detailed figures that embody the essence of UFC fights is an exciting challenge for us, and we look forward to seeing fans interact with these creations.”
UFC’s Senior Vice President of Global Consumer Products, Tracey Bleczinski, echoed McFarlane’s sentiments, emphasizing the emotional connection fans have with UFC and their desire for authentic merchandise. “Teaming up with McFarlane Toys, renowned for their expertise in creating intricate collectibles, is a natural fit for us. We are excited to offer our fans a new way to engage with their favorite athletes and relive the intensity of UFC matches through these meticulously designed figures,” Bleczinski stated.
Scheduled for release in the fall of 2024, the new line of UFC collectible figures will be accessible online and at selected retailers worldwide. Additionally, fans can acquire digital versions of the figures through a dedicated platform at mcfarlanetoys.digital, ensuring a seamless transition between physical and virtual collectibles for a truly immersive experience.
This innovative collaboration between McFarlane Toys and UFC is poised to revolutionize the collectibles market for UFC aficionados, providing them with a unique opportunity to connect with their beloved fighters and commemorate the thrill of the octagon through intricately designed and authentic collectible figures.
