Topps, a division of Fanatics Collectibles, has just made a massive move in the world of trading cards. Teaming up with Disney Consumer Products, Topps has secured the global rights to produce trading cards featuring the legendary characters and stories from Disney, Pixar, and Marvel. Yes, you heard that right – this means we can now expect to see our favorite characters on trading cards from Topps on a worldwide scale.
But that’s not all – Topps’ long-standing collaboration with Star Wars is also part of this deal. A relationship that began in 1977 continues to bring joy to collectors around the globe, and now, it’s set to get even more exciting with this expanded partnership.
The first release under this new agreement is nothing short of spectacular. Topps will kick off its Marvel collectible trading cards with Topps Finest X-Men ’97 in the first quarter of 2025. This launch comes at a time when interest in the X-Men franchise is soaring, making it a perfect moment for Topps to venture into global distribution of Marvel cards.
This partnership isn’t just about physical trading cards; it also includes digital cards for Disney, Pixar, Marvel, and Star Wars franchises worldwide. While Topps has previously dabbled in digital collectibles through apps like Disney Collect! and Marvel Collect!, this deal significantly expands their physical product offerings, especially in the United States.
Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, shared his excitement about the expanded partnership. He praised Topps for driving innovation in the trading card space and expressed Disney’s delight in bringing stories from their brands to collectors worldwide.
David Leiner, President of Trading Cards at Fanatics Collectibles, also chimed in with enthusiasm. He highlighted the shared commitment between Topps and Disney Consumer Products in enhancing the fan experience and innovating in the trading card hobby. Leiner emphasized the companies’ dedication to fan engagement and innovation, promising more exciting developments in the future.
Topps’ history of producing Disney, Marvel, and Star Wars trading cards in the Europe, Middle East, and Africa (EMEA) region has set the stage for this global expansion. With the new agreement, Topps is making a significant push into the U.S. market and other regions, aiming to delight fans with their expertise in collectible trading cards and Disney’s rich storytelling.
For collectors, this expanded partnership means a treasure trove of new trading cards celebrating the magic of Disney, the creativity of Pixar, the thrill of Marvel superheroes, and the epic adventures of Star Wars. From fresh designs to unique collectibles, this collaboration promises to bring immersive experiences to the trading card hobby, making it an exciting time to be a collector.
In conclusion, the expanded partnership between Topps and Disney Consumer Products heralds a new era for trading card enthusiasts. With unparalleled access to beloved characters and stories from Disney, Pixar, Marvel, and Star Wars, fans can look forward to an array of innovative and captivating products that pay tribute to the entertainment legacy we all hold dear.
