Whatnot, a bustling marketplace for buying and selling unique items, has unveiled an exciting new feature to amp up the buyer-seller experience – the Rewards Club. This loyalty program is structured to simplify transactions, track interactions between users, and offer enticing rewards and acknowledgments, all while fostering a more engaging community spirit.
In a bid to create a more dynamic and interactive space for its users, Whatnot’s Rewards Club is fashioned as an achievement-based loyalty program that aims to cater to the needs of both buyers and sellers. Sellers are given an opportunity to expand their businesses by tracking buyer engagements and offering rewards, while buyers can look forward to a more personalized and rewarding shopping journey.
At the core of this initiative lies the flexibility and adaptability of the Rewards Club, recognizing that each seller’s business is vastly different. Sellers have the liberty to tailor the loyalty program to suit their particular community dynamics and business aspirations, thereby ensuring a more seamless and personalized experience for all parties involved.
The structure of the Rewards Club is divided into five tiers – Bronze, Silver, Gold, Platinum, and Diamond, each unlocking with a specified number of achievements determined by the seller. These achievements can encompass a range of activities such as watching shows, making purchases, or hitting a certain spending threshold, all contributing to the unlocking of various rewards and benefits at each tier level.
Members of the Rewards Club are entitled to an array of rewards and benefits as they climb up the tiers, including status badges, coupons for discounts or free shipping, and exclusive access to tier-specific shows. The program is designed to automatically enroll members upon completing the requisite achievements, rendering it accessible and hassle-free for both buyers and sellers.
To keep things fresh and engaging, the Rewards Club undergoes seasonal resets every three months, offering sellers the chance to revamp and enhance their offerings. This seasonal schedule allows sellers to recalibrate their programs according to the evolving needs of their community and business goals, ensuring a dynamic and evolving experience for users.
A standout feature of the Rewards Club is its customizable nature, aimed at catering to the diverse requirements of different sellers. With the freedom to set achievement thresholds and select rewards that align with their strategic objectives, sellers have the autonomy to shape their loyalty programs in a way that best serves their unique business needs.
Managing tiers and achievements is a straightforward process for sellers, who can initiate their program at any point during a season and make adjustments at the end of each cycle. The beta testing phase for the Rewards Club is currently underway until August 31, with Season 1 set to launch officially on September 1. Sellers have the option to modify their tiers and cancel their programs by reaching out to their Account Manager or Whatnot Support.
For sellers keen on jumping aboard the Rewards Club train, specific requirements must be met to qualify for participation. These include processing a minimum of 50 non-giveaway orders, earning over $1,000 on Whatnot, holding a seller position for at least 30 days, maintaining a seller rating of 4.8 or higher, and avoiding repeat violations.
Buyers are seamlessly integrated into the Rewards Club upon making a purchase from a seller, gaining access to coupons and rewards that can be managed through the Rewards Club overview page. Notably, purchases made using coupons are deemed final, adding a layer of transparency to the transaction process.
Achievements in the Rewards Club are measured based on the total amount spent, inclusive of taxes and shipping fees. However, discounts applied through coupons do not contribute towards spending achievements, ensuring a fair and consistent tracking system for all members.
Privacy and visibility preferences are paramount within the Rewards Club, giving members the option to display or conceal their Rewards Badges during live shows in line with their privacy choices. Should any queries or concerns arise regarding the Rewards Club, the Whatnot support team is readily available to provide assistance and address any issues that may crop up during the program rollout.
With its focus on enhancing buyer-seller interactions, fostering community engagement, and providing rewarding experiences for all users, Whatnot’s Rewards Club is poised to revolutionize the marketplace landscape. Join the club, unlock achievements, and embark on a journey filled with perks, recognition, and endless possibilities.
